As you may or may not know, hospitals are now paid by Medicare based on how well they do on their patient satisfaction scores. Score better than everyone else? Get paid. Score great but not better than everyone else or just score poorly? Who cares, you have no chance of getting paid. You'd better start adjusting your revenue model downward just to survive.
I have previously written about proven ways to improve patient satisfaction scores in the hospital. And just recently learned of a powerful new hospital marketing method first used by Walmart to improve satisfaction and revenue models: the Christmas beer tree display!
Paying hospitals based on patient satisfaction scores is a program that carries many serious expected unintended consequences. Many factors can affect how patient's perceive great care. Once efforts to satisfy become economically more important than efforts to provide appropriate medical care, disastrous consequences can ensue, especially when what patients need is not what they want. This hospital someecard helps explain the concerns expressed by many.
I have previously written about proven ways to improve patient satisfaction scores in the hospital. And just recently learned of a powerful new hospital marketing method first used by Walmart to improve satisfaction and revenue models: the Christmas beer tree display!
Paying hospitals based on patient satisfaction scores is a program that carries many serious expected unintended consequences. Many factors can affect how patient's perceive great care. Once efforts to satisfy become economically more important than efforts to provide appropriate medical care, disastrous consequences can ensue, especially when what patients need is not what they want. This hospital someecard helps explain the concerns expressed by many.
%0A "Pin It")
