Sex sells, even when you're dead. This Italian 2011 coffin calendar by CofaniFunebri proves you can sell anything with a woman dressed in almost nothing. (WARNING: SOME PAGE CONTENTS NOT SAFE FOR WORK, BUT ONLY IF YOU LIVE IN AMERICA).
I've got an idea. For patients upset that their primary care doctor isn't going to be there for them, perhaps it's time that hospitalists implement their own physician marketing strategy using sexy calendars. I'd stay away from the coffins and sexy TSA skeleton calendar motifs though. Perhaps we could show scantily dressed hospitalists holding their cheap stethoscopes in provocative poses while washing their hands and not drinking coffee at the nurses station.
Just write all the patient's appointments on the calendar and hand it to them on discharge. It might even be the best way to prevent patients from bouncing back for another hospital admission, considering the Medicare National Bank will start slashing hospital revenue in less than two fiscal years for patients who bounce back within 30 days for heart failure, pneumonia or acute myocardial infarction.
The only unintended consequence I can imagine for such a plan is a dramatic rise in December admissions as dirty old man try to squeeze in one last chance to get next year's calendar. On second thought, it might be better to give them the 2011 sexy coffin calendar instead.
