I just got back from Disney World not too long ago. They are hurting for business down there. So it doesn't surprise me that Disney is expanding their revenue operations into disposable face masks
and other hospital supplies. I took this picture of a of one such mask with Disney characters in my emergency room. I'm waiting for Disney to expand their empire into designer progress notes and order sheets for hospitalists everywhere. For the surgeons, perhaps a nice assortment of fashion medical exam gloves, designer surgical scrub hats and scrub gowns, booties and maybe a cartoon hair net or two.
I'm telling you, hospitals need to expand their revenue operations beyond the Medicare National Bank. They need to take advantage of chiropractic sales techniques and the magic of Disney marketeers. If Disney can scam their way into the hospital supply market and find hospitals willing to pay extra money for designer disposable face masks, I say it's time for hospitals to do the same. It's time to put these techniques into action and squeeze more revenue out of rich patients who use their social security checks as their vacation fund. These are the people willing to pay extra for things they don't need. There are tens of millions of these hospitalized patients every year. And I know this because I take care of them every day.
Hospitals need to offer a nice assortment of designer hospital gowns, bottled water, premium shampoos and soaps for an additional fee. Disney is the master of squeezing every last drop of money out of your wallet by creating an experience unique to Disney. It's time hospitals used the same marketing techniques of Disney to generate additional income by creating a magical environment where dreams do come true. Hospital theme parks. That's the future of hospitalist medicine. And just think. It all started with a disposable face mask.
I'm telling you, hospitals need to expand their revenue operations beyond the Medicare National Bank. They need to take advantage of chiropractic sales techniques and the magic of Disney marketeers. If Disney can scam their way into the hospital supply market and find hospitals willing to pay extra money for designer disposable face masks, I say it's time for hospitals to do the same. It's time to put these techniques into action and squeeze more revenue out of rich patients who use their social security checks as their vacation fund. These are the people willing to pay extra for things they don't need. There are tens of millions of these hospitalized patients every year. And I know this because I take care of them every day.
Hospitals need to offer a nice assortment of designer hospital gowns, bottled water, premium shampoos and soaps for an additional fee. Disney is the master of squeezing every last drop of money out of your wallet by creating an experience unique to Disney. It's time hospitals used the same marketing techniques of Disney to generate additional income by creating a magical environment where dreams do come true. Hospital theme parks. That's the future of hospitalist medicine. And just think. It all started with a disposable face mask.






