Monday, October 26, 2009

Are You The One Searching for Dirty Halloween Costumes?


Here's an inside look  into the world of search engine optimization (SEO).  The online world runs on search engine optimization.  If you can get your product onto the first page of a Google key word search, you may just strike it rich.  If you don't, you may be headed for bankruptcy.


Take for example the key word search "dirty halloween costumes"  While certainly not on a grand scale, it's interesting to note that my blog landed on page one for that search string.I noticed this after a rather intriguing number of folks found my site with that key word string "dirty halloween costumes"

There I am, #3 on page one for a Google search for this search string. It's the direct result of this post about dirty Halloween costumes I made a few days ago.



On October 22nd, I started to notice an increase in traffic from no hits to near 30 hits a day from that search string alone.




It currently ranks #10 on my key word searches that find my site through internet search engines.

Here are my top 10 key word searches for the last 30 days

1) happy hospitalist (1808 hits)
2) the happy hospitalist
3) hospitalist
4) how to make methamphetamine
5) happy hospitalist blog
6) a happy hospitalist
7) how to make meth
8) prilosec and plavix
9) average RVU per hospitalist
10)dirty Halloween costumes (52 hits)

In the last 30 days 3,844 different key word or word string searches landed people on my site resulting in 7,871 unique hits from search engine traffic, less than a third of my overall traffic.

I'll have to see how many people are searching for dirty Halloween costumes in the next week.  It's an inside look into the massive behind the scenes business of search engine optimization (SEO) that Google has generated out of thin air. A thriving business that I'm sure generates thousands of jobs all over the world, perhaps hundreds of thousands.

It's why Google is the king of the internet.  And why they can make or break a business model just like that.
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